Active Ingredients: 3 colour Screen Print on 240gsm Coloured Paper
Date of Prescription: 2016
Drug Facts: The Pill range in Miles Khan's collection of works defines his message in a beautifully simplistic way. The Pill represents our susceptibility to advertising and current consumer culture.
With all the elements considered it needs little explanation to see that what this pill represents is the notion that we consume luxury brands in order to feed our narcissistic tendencies, and like a drug once we start consuming more and more we become dependant on those brands in order to exhibit signs of wealth/success. Capitalism and society leads us to believe that we are triumphant in our endeavours by what we buy and who see's it.